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Media reports have suggested his take in the sale of Tumblr would top 0 million.In a 2012 interview with The Guardian, Karp seemed to be less interested in money than in Tumblr’s prominence.While Tumblr is certainly popular - it has tens of millions of monthly unique visitors in the U. - analysts questioned what kind of contribution it will make to Yahoo revenue, since advertising on the site is in its nascent stages.

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The acquisition, which will use up about a fifth of Yahoo’s $5.4 billion in cash and marketable securities, is the largest by far since Mayer took the reins in July with the goal of reversing a long decline in Yahoo’s business and Web traffic.

RBC Capital Markets analyst Mark Mahaney called it a “long-shot/long-term investment” but one that fits into Mayer’s turnaround strategy.

“One billion (dollars) for one company is a big bet.” Gillis and Wieser were contacted on Sunday after the deal was reported by the online publication All Things D.

Mayer, on the conference call, described the Tumblr deal as an exception and said Yahoo was not necessarily planning lots of similarly sized deals.

Dealing with that and other issues may fall to Karp, who founded Tumblr in 2007 and will remain CEO.

Karp, a self-taught programmer who left high school in favor of home schooling, did not take part in Mayer’s conference call.Yahoo is one of several companies that have coughed up considerable money for buzz-worthy start-ups that hold promise. Its billion-plus purchase of Geocities - a free service that hosted personal home pages for consumers and once ranked among the most-trafficked websites - stands among the most glaring of its failed deals. “It’s not lost on me that there were some large acquisitions done in Yahoo’s history that did not go well,” Mayer said in the interview with Reuters.Facebook bought the popular social media photo site Instagram for

Karp, a self-taught programmer who left high school in favor of home schooling, did not take part in Mayer’s conference call.

Yahoo is one of several companies that have coughed up considerable money for buzz-worthy start-ups that hold promise. Its $3 billion-plus purchase of Geocities - a free service that hosted personal home pages for consumers and once ranked among the most-trafficked websites - stands among the most glaring of its failed deals. “It’s not lost on me that there were some large acquisitions done in Yahoo’s history that did not go well,” Mayer said in the interview with Reuters.

Facebook bought the popular social media photo site Instagram for $1 billion last year. She said Yahoo now has a completely different management team, committed to making the Tumblr deal work.

At one point in 2009, about 80 percent of Tumblr’s top sites had something to do with adult content.

Today that number is closer to 5 percent, according to Quantcast data, but the old image lingers.

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Karp, a self-taught programmer who left high school in favor of home schooling, did not take part in Mayer’s conference call.Yahoo is one of several companies that have coughed up considerable money for buzz-worthy start-ups that hold promise. Its $3 billion-plus purchase of Geocities - a free service that hosted personal home pages for consumers and once ranked among the most-trafficked websites - stands among the most glaring of its failed deals. “It’s not lost on me that there were some large acquisitions done in Yahoo’s history that did not go well,” Mayer said in the interview with Reuters.Facebook bought the popular social media photo site Instagram for $1 billion last year. She said Yahoo now has a completely different management team, committed to making the Tumblr deal work.At one point in 2009, about 80 percent of Tumblr’s top sites had something to do with adult content.Today that number is closer to 5 percent, according to Quantcast data, but the old image lingers.“(Yahoo’s) fundamentals have been subpar for numerous years, in part because of the company’s missing presence in Social and Mobile.Tumblr may help (Yahoo) develop that presence,” Mahaney said in a note.“Ten times is what you pay to date the belle of the ball.It’s on the outer bands of M&A.” Yahoo could quickly boost Tumblr’s revenue by combining the website with its own sales force, said Pivotal Research Group analyst Brian Wieser.The Tumblr team will remain in New York, Mayer noted, partly because she believes the most successful deals in the Internet industry, such as Google’s You Tube acquisition, have thrived by letting the acquired company operate somewhat independently.Shares of Yahoo were up 27 cents, or 1 percent, at $26.78 in afternoon trading.

billion last year. She said Yahoo now has a completely different management team, committed to making the Tumblr deal work.At one point in 2009, about 80 percent of Tumblr’s top sites had something to do with adult content.Today that number is closer to 5 percent, according to Quantcast data, but the old image lingers.“(Yahoo’s) fundamentals have been subpar for numerous years, in part because of the company’s missing presence in Social and Mobile.Tumblr may help (Yahoo) develop that presence,” Mahaney said in a note.“Ten times is what you pay to date the belle of the ball.It’s on the outer bands of M&A.” Yahoo could quickly boost Tumblr’s revenue by combining the website with its own sales force, said Pivotal Research Group analyst Brian Wieser.The Tumblr team will remain in New York, Mayer noted, partly because she believes the most successful deals in the Internet industry, such as Google’s You Tube acquisition, have thrived by letting the acquired company operate somewhat independently.Shares of Yahoo were up 27 cents, or 1 percent, at .78 in afternoon trading.

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