This includes everything from paid marketing to PR.
Any marketing communication strategy should have three guiding principles: Any large company will have several campaigns on multiple channels simultaneously.
The combination of all these channels – PPC, TV, print, radio, etc.
– is called the “marketing mix” of your marketing communications strategy.
Marketing communications strategy is the strategy used by a company or individual to reach their target market through various types of communication.
It includes your (to whom your message is reaching).
Getting press is a three step process: Just as “product-market” fit is important for a business, “message-journalist” fit is crucial for successful marketing.
The angle or “spin” you use on a message will decide its audience.
The next step, as you’ll learn below, is to find the right targets for this marketing message.
Getting press today is very different from what it used to be two decades ago.