But Hotline founder Sam Ballantyne, who turns 28 on Valentine's Day, set out to do the opposite.He created the app to introduce as much "friction" as possible into dating so people only interact with each other "when they really want to." Ballantyne said the idea for Hotline actually came after matching with a woman on Tinder last April.
While in beta, Ballantyne said the average calls have been about 25 minutes, but some people have chatted for more than 40 minutes.
Hotline will charge users $9 per month, so they have some skin in the dating game.
Some content is available for free but people can pay for one-on-one coaching or advice.
Dating profiles aren't visible to other singles, only to the experts, who can set people up.
Calls take place in-app so the company can keep track of how long they last.
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