Match your friend dating service

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"Facebook technically could be the world's largest dating site.And if you look at these new players, they're taking advantage of the fact that they have this fabulous universe of people." Facebook revolutionized the web by replacing screen names with real names, and now online dating startups are following suit with features that eliminate anonymity.“You should be thinking during the process about who is a good match for your friend–not you,” Johnson told the crowd.

"Facebook technically could be the world's largest dating site.

For years, online dating sites have promised that their almighty algorithms could turn strangers into soulmates.

But recent research suggests that their love-engineering is about as foolproof as flirting with random people at a bar, and a new breed of dating sites are using social networks, rather than science, to help singles find romance.

The creators of these sites say this shift will help keep users honest and accountable for their actions, which in turn should help people find better matches, lessen the stigma attached to many matchmaker sites, and make online dating feel more like offline dating.

"You can't put up a fake picture and misrepresent yourself on Facebook when you have 600 friends," said founder Justin Krause.

The company blocks anyone who lists their relationship status as "married" from registering for the app, and assumes that the awkwardness of a wife having to explain to her husband why she's changed her status to "single" will keep unfaithful couples off the service.

seeks to emulate the experience of being set up by friends, but gives singles more control over the process: Rather than waiting for an acquaintance to make an introduction, users can actively search for potential love interests among their wider circle of friends.

' -- and melts it away when you realize you know someone in common," said Brian Bowman, CEO of the Complete. "It's like you met them through a friend." The Complete.

Me also uses its connection with Facebook to shame its users into good behavior.

The personal information these sites provide can serve as an ice-breaker, and users can follow up with mutual friends to fact check others' claims.

"It just takes the stigma attached to online dating -- ‘Is this person really who they say they are?

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