Mashable, Pro Blogger, and KISSmetrics didn’t reach millions of people by accident.Their founders were smart, or more importantly, had smart strategies.
A look through their archives shows that in the early days Pete would write between 1-5 blog posts per day, usually averaging two or three a day.
In an interview with Inc.com, Pete explained that his persistence was fueled by an obsession over seeing his numbers increase, and a lack of desire to go to university or be employed.“I would look at the stats everyday and say, “Have I beaten yesterday?
In the first year, he worked 20 hour-long days writing articles about technology – with no advertisers. had the advantage of being an early adopter in a rapidly growing industry that was becoming of mainstream interest.
But what really stood out was how frequently Pete blogged from the very start.
” And almost every day I would have beaten yesterday in terms of the number of people who were reading the site.
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So, that kind of kept me going.” – Pete Cashmore Within two years, Mashable established itself as the leading blog in technology and digital media and had built an audience of over two million monthly readers.In researching this article, I found out that Mashable wrote one article last month that generated more links and shares than 87 of their posts from 2013 combined.I found out how KISSmetrics systematically increased their weekly traffic by 18.6%.To me, the key lessons here are persistance, frequency, and timing.If Pete launched today rather than in 2005, I doubt it’d be anywhere near as successful, his timing was great.What’s particularly impressive is that Problogger is just one of 20 or so blogs that Darren runs.Darren puts his success down to a combination of being among the first to blog about blogging, writing actionable content, having authenticity, and sticking to it over the long run.Today, Mashable attracts 10x the amount of traffic it did back then, so how did they bridge the gap from 2m visitors to 22m visitors?Mashable hired 43 editorial staff members, increasing their editorial output from 1-5 articles to 7-15 articles per day.Over the years, this accumulated to become an archive of 8,000 individual articles.However, unlike Mashable, Problogger focused on creating evergreen content (content that does not go out of date), not topical news.