In fact, from the day after Christmas to the day after Valentine's Day, Match sees a 60% increase in new member registrations.
Mobile app Hinge also has its "high season" from Christmas to Valentine's Day, and then, CEO Justin Mc Leod says, "it falls off right after Valentine's Day."new report from the Pew Research Center this month, usage of online-dating sites or apps by 18- to 24-year-olds has tripled since 2013.
On the Monday after Valentine's Day, sees a 15% increase in communication activity on its site.
In the days leading up to Valentine's Day, Ok Cupid, which is also part of Match Group (MTCH), sees a 15% increase in new sign-ups.
"If zero is hookup, and 10 is long-term relationship, we’re like a 6 or 7 right now on that scale.
Freesexdatingsingles - Market size online dating
Most of the casual apps are like 4-6, with Tinder further to the left than that.
"I think the market is more difficult now for small apps, because you need liquidity," she tells Yahoo Finance.
"It’s like a social network, you need to have people using it to get more people to use it.
And it isn't just the young: Usage has doubled among those between ages 55 and 64.
Overall, 15% of Americans have used an online dating site or app, up from 11% in 2013." data-reactid="16"Those looking for love are looking to online-dating services more than ever, even though they have fewer options for it than they did two years ago.