A second digest, collecting Mary Jane: Homecoming, again sold well enough to justify the continuation of the series.
Following writer Mc Keever winning an Eisner Award for Talent Deserving of Wider Recognition in summer 2005, Marvel announced that the third series, titled Spider-Man Loves Mary Jane and launching in December 2005, would be an ongoing title and not another miniseries.
Spider-Man Loves Mary Jane is an American comic book series focusing on a teenage Mary Jane, the love interest of superhero Spider-Man.
The series, published by Marvel Comics, is a teen drama set outside the regular Marvel continuity, and aimed at fans of soap operas as opposed to the main comic book audience.
Her best friend Liz suggests their friend Harry as Mary Jane's date and thus - despite Mary Jane's reservation against dating a friend and her crush on Spider-Man - the two start going out.
Then, riding home on the subway after her first date with Harry, Mary Jane's train is attacked by the supervillain Electro and Spider-Man rescues her, reinforcing her crush on him; She now wants Spider-Man to be her Homecoming date.
Simultaneously, a collected edition of the series was also released in magazine size with a cardstock cover, exclusively available at Target Stores.
After the initial sales figures for the digest came in, Marvel announced a second four-issue miniseries, Mary Jane: Homecoming, which began publication in March 2005.
During a school football game Liz loses it and attacks an opposing cheerleader who was talking to Flash.
After the incident, Mary Jane tells Liz, who still does not know that Mary Jane is the one Flash has a crush on, she will talk to Flash.