Beyer has been catering to a select group of highly successful, educated, relationship-minded men for 15 years. Phil several times, as well as CBS and Good Morning America.Her database is comprised of thousands of women from all over the country that are drawn to her business, thanks to the powers of the Internet and social media. It’s really through the outlets of TV, online articles, a small amount of advertising, and social media that bring in the women to my database.” Using Facebook as a promotional tool is nothing new – however, new features have turned it into a starting point for matchmakers as well.
This protocol – which is prevalent in most matchmaking services that prioritize their own database – may be due to the results of the survey they conducted with their members.
Out of over 10,000 respondents, almost 54 percent say that they never interact with a love interest on social media, 44 percent say they prefer to keep their personal relationships out of cyberspace, and 34 percent say they wait for their date to friend them on Facebook before initiating online contact.
After getting to know more about the client, the matchmaker then weeds through their database of members seeking partners and find ones that have similar needs, wants, and goals.
“Through this process, we discover the key characteristics that our clients are looking for in a match,” says Irene La Cota, Spokesperson for It’s Just Lunch International.
– the ones being found matches – might do Facebook research, those doing the matching don’t always use it for that purpose.
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Matchmakers mainly use social media to let people know their services exist and are reputable.I get to know more about him and his lifestyle, his family backround, his relationship history, what worked and didn’t work in his relationships, his strong points and quirks, his wants and his needs.I share my process and how I work and if that resonates with him and we both feel we want to meet at that point, we sit down in-person and discuss it at length.If I feel that I can be successful with him then I invite him to become my client, but it has to work both ways – matchmaking in its highest form is very personal and very specialized.” Almost everyone is on Facebook and more often than not, people share updates on them willingly, making it the closest anyone can get to knowing what a person is like in real life.According to a Relationships and Technology Singles Survey 2013 conducted by It’s Just Lunch, people use Facebook to look up information about their dates prior to having them, and even more once the first date is over.We’ve used Facebook’s Graph Search before, however the response rate from a stranger is very low.This could be due to [Facebook’s] Other inbox feature,” says Shaw.“Their matchmaker then goes and finds them a match, provides both of them nuggets about each other to intrigue them (never photos) and we send them on a Tawkify (15 minute phone call that drops off), a Walkify (a stroll), or a Mystery Date (we send you on an adventure, never something so dull as drinks and dinner). Afterwards, they provide each other feedback, possibly help them improve if necessary, and set them up on another date.” And for a particular set of people, paying the big bucks for a solid match is worth it.“I only work with a select group of men, usually between 10-20 clients a year,” says April Beyer, President and Founder of Beyer & Company, a personal matchmaking and relationship consulting firm. When I have a potential client, we talk on the phone.“A lot of it’s been advertising on Google, a lot of it’s building my brand and awareness for it via social media. “We use Facebook and Twitter to promote events and build awareness about our company, but not until Graph Search did we use it to reach out to people for dates… ” exclaims Anni Powers, COO and Executive Matchmaker for Northern California of The Real Matchmaker, a personal date scouting service.“It has not only helped me exponentially to search for single people in targeted areas, but also if I have a client who is intent to meet someone who shares their love of kite skiing or pugs, I can search for people on Facebook who share their specific interests.” “Our matchmakers are hip and young – we generally call them ‘not your mother’s matchmakers’ – they are very savvy with social media.