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When webcam models create their live webcasts, they perform the activity known as camming.A third-party hosting website which transmits multiple webcam models' video-streams is known as a camming site.Kari Lerum of the University of Washington suggests that men are more open and vulnerable in cam rooms than in strip clubs, and can become very invested in relationships which only exist on the screen.
Tips are electronic tokens that viewers can buy from a camming website, and then give to the models during live performances.
The tokens can also be used to buy videos or souvenirs of the model.
Much of the success of camming owes to its ability to move beyond the borders of erotic video performance, and into the everyday social lives of camming customers, or fans as they are known.
Webcam performers are often highly entrepreneurial, and use mainstream social networking sites such as Twitter, Instagram, Snapchat, Skype, and Tumblr to build and maintain relationships with their customers.
Some fans communicate multiple times a day with models through social media.
Unlike traditional pornography, the interactive nature of the camming medium titillates with the promise of virtual friendship.
The camera captured Ringley doing almost everything – brushing her teeth, doing her laundry, doing stripteases – and then broadcast its images live over the Internet.
However Amanda made an important early discovery that would influence the camming industry for decades to come – that a website's popularity could be greatly increased by enabling viewers to chat with a performer while online.
Similar webcam model hosting sites such as Chaturbate, CAM4 and My Free boast 4.1 million, 3.7 million and 2 million unique monthly visitors, respectively.
The decentralized business model of camming has upended the pornography industry in multiple ways.