The League, for instance, proudly advertises that it’s just for the ‘rich, pretty people’.Tinder doesn’t exclude those in their dotage, but it does charge them more, creating an artificial limit on people outside of their most desired demo.
The League, for instance, proudly advertises that it’s just for the ‘rich, pretty people’.Tinder doesn’t exclude those in their dotage, but it does charge them more, creating an artificial limit on people outside of their most desired demo.But if the service remains effective, people will get over that. Moreso than a flexible income, Tinder jacks up the price of 30 or older users because the success of many social networks is dependent not necessarily on the size of the crowd, but the density at which a certain demographic engages with the service.
“When you get as big as Tinder, with as many different types of users, we’re bound to make decisions that will disappoint a certain amount of edge-case users,” said Tinder CEO Sean Rad just to examine people who liked them and then unmatch the ones they’re not interested in.
In fact, a Glossary of Tinder terms in The Awl gave this user a name back in 2013: The Indiscriminate Narcissist.
Plus, spam bots, Bouncer’s primary target, have decreased more than 50 percent since launch.
“We made unlimited likes a paid feature because it would be a big enough barrier to entry for spam bots to cut out that usage, but we still want our users to have the freedom to use Tinder in whatever way they want,” said Rad.
“It’s a platform at the end of the day.” Plus, the app just introduced new reporting features that give users more control over the process of giving feedback.
For example, users can report bad offline behavior after meeting up with someone (who might have been a jerk).This is the behavior that Tinder would like to ‘correct’. Though the dating app lists under the Lifestyle section instead of the Social section of the App Store, I think the generation of users that are active on Tinder see it as yet another social network built for dating, like Twitter is with public sharing or Facebook is with keeping track of friends or Instagram is for sharing photos.The list goes on and on, and in each case down the list, the user expects more.What’s worse, the Indiscriminate Narcissist is not only bringing down the value of a match for themselves, but they are bringing down the value of a match for every person they get paired with.People are going to be upset when they hit their like limit, that’s a given.There are more dating apps out there than I can count (I’ve covered lots of them) and none have the same reach and engagement as Tinder. “What makes us different is not a set of features,” said Rad of competition. There are a bunch of awesome bars and restaurants in Los Angeles, but each night there are only one or two hotspots.And that’s determined by the crowd of people there. What we’re doing is trying to protect the integrity of our community.” But balancing growth, not only in users but in user engagement, with maintaining a certain level of quality for every match, message, etc. At some point, Facebook stopped being the place where the cool college kids hung out and it started being the place where your aunt posts pictures of her barbecue (plus advertisements).It’s not just a friend giving you a hat-tip on your photo or some random follower favoriting your tweet. Someone who may potentially want to have sex with you. Sure, it saves time to swipe right on everyone, narrow down your choices to people who have already stated their intentions by swiping right on you, and clear out the rest. You know everyone who is interested in you, and the ball is entirely in your court.But when you know you’ll get rid of 90 percent of your matches after doing this, the match itself ceases to matter all that much.“You can only maintain so many relationships at any given time, and that holds true on Tinder in its own way.If you go past a certain point with the amount of people you swipe right on, there is a diminishing return on every match.” Tinder, then, is faced with the challenge of maintaining the value of a match while offering a product that inherently begs the user to do .